Michael Crutcher - Founder & CEO
Michael founded 55 comms in October 2013 to help clients to tell their stories in a rapidly changing media world. Michael bases his insights on his many years at the forefront of Queensland's media industry.
Michael was the editor of The Courier-Mail, Queensland’s largest source of news and information, from 2010-2013. Michael was responsible for all of The Courier-Mail’s publications, steering the state’s largest team of journalists through the devastating 2011 floods, the 2012 state election landslide and the rise and fall of two prime ministers. He was at the helm when The Courier-Mail launched its iPad app and its digital subscription model.
Michael was appointed editor of The Courier-Mail at age 35 after stints as the newspaper's deputy editor, chief of staff and investigations editor. Michael set up and ran the newspaper’s award-winning investigative unit, receiving a Queensland Media Award for investigative work.
Michael has extensive experience in sport, serving as The Courier-Mail’s deputy sports editor for one year after a sportswriting career that included two Olympic Games, six Australian cricket tours overseas, Wallaby Tests in South Africa and New Zealand and the 2003 Rugby World Cup for the News Limited group across the nation.
Michael began as a cadet journalist with Quest Community Newspapers before moving to the Townsville Bulletin and then on to national wire service Australian Associated Press. Michael’s experience across all levels of print and digital media, across all platforms and at executive level is rare among Australian journalists.
Michael is a regular media commentator for outlets including ABC Radio.
Outside of the media, Michael serves as president of QMusic, which helps to develop Queensland’s contemporary music industry. He is a director of Norths Devils Rugby League Football Club and Norths Devils Leagues Club.
Ainsley Pavey - Executive Director
Ainsley is a partner at 55 comms. Ainsley was a senior journalist for The Courier-Mail and The Sunday Mail for a decade, specialising in the coverage of the Family Court.
Ainsley also spent six years leading courts coverage for national wire service Australian Associated Press in Queensland. Ainsley’s career has given her a unique perspective on Queensland’s media scene. Ainsley was at the coalface of The Courier-Mail’s move into digital journalism. Her work on the Family Court was published on all platforms for The Courier-Mail – newspaper, online, tablet and mobile editions – and her work also regularly appeared in the nation’s largest newspapers including Melbourne’s Herald Sun and Sydney’s Daily Telegraph. The national newspaper The Australian regularly published Ainsley’s work on its online platform.
Ainsley’s career in the fast-moving world of metropolitan journalism gave her an invaluable insight into how the nation’s largest media outlets are adapting to new technology. She was among the earliest adopters of new media, winning one of the first Queensland Media Awards for online journalism for her work covering some of the state’s most prominent legal trials. She has also been a section editor, becoming familiar with production and editing needs.
The demands of new media have ensured Ainsley has talents critical to the success of organisations that rely on communications – working quickly and accurately but without forsaking attention to detail. She specialises in media strategy and social media content.
Scott Thompson - Director
Scott Thompson has reached the highest levels of journalism, forging a reputation across Queensland and nationally.
From 2010 to 2013, Scott was the editor of The Sunday Mail – Queensland’s largest-selling newspaper. Before that role he was editor of The Cairns Post and editor-in-chief of Quest Community Newspapers in Brisbane. His final role in journalism was editor of The Gold Coast Bulletin, leaving the industry in late 2017. Scott has in-depth knowledge of the nation’s media industry. In his role as The Sunday Mail editor, Scott engaged more than one million readers on a weekly basis. He has excellent contacts within the nation’s newsrooms and a creativity that made him one of News Corp’s most dynamic editors.
Scott joined 55 comms in 2018, helping to oversee communications work with infrastructure projects worth billions of dollars while also providing guidance to clients on best ways to engage with audiences.
Jordan McDonald - Social Media Coordinator
Jordan is the Social Media Coordinator for 55 comms and the Catholic Archdiocese of Brisbane. Prior to this Jordan worked in A&R for Sony Music Australia here in Brisbane.
Jordan spent five years working with a variety of clients of his own managing their social media marketing in between completing a Bachelor's Degree in Entertainment Industries where he majored in Marketing and Public Relations at QUT. Graduating in 2016, Jordan commenced with Sony Music and continued to manage his various clients' social media marketing. The Sony Music experience saw a development in his marketing career whereby the perspective of marketing shifted from a local level to a national and international level.
Having grown up in the media world thanks to father and media veteran, Bill McDonald, Jordan is fortunate to possess a mature understanding of the media landscape and shares a long list of experiences in working in media. Having been mentored from a young age and now partnering with a specialised degree and real world experience, Jordan provides 55 comms clients with highly professional and successful social media marketing.