Over the last month, Elon Musk has sat upon the throne at Twitter the same way you’d expect a child might run the country as Prime Minister. While many users have condemned the platform to a seemingly inevitable death, I’m not sure people understand what we’d be losing.
Many Australian businesses now spend more than half their advertising budget on social media to reach new audiences. But is it being spent in the right places? TikTok has shown why it believes it’s the most valuable social media platform for brands.
The nature of business means that most organisations will eventually feature in media coverage that isn’t positive. But how do you know when negative media coverage really matters?
A few words here and there are becoming valuable in a time of fierce competition for attention. “Marriage equality” was a far more potent term than “same-sex marriage” for those demanding legal reform. Michael Crutcher looks at the importance of language.