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Home
The 55 Story
What We Do
The 55 Team
Who We Work With
Clients
Our Values
Insights
Blog
SOURCED Podcast
Get in touch
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News

Jordan McDonald
August 30, 2023

Matildas: Love story or passing affair?

Jordan McDonald
August 30, 2023
Matildas: Love story or passing affair?

Are Australians in a long-term relationship with the Matildas or is it a short-lived fling?

Jordan McDonald
July 26, 2023

What a school footy carnival taught us about audiences

Jordan McDonald
July 26, 2023
What a school footy carnival taught us about audiences

The coverage of junior sport has been transformed in the digital era.

Does anyone over the age of 30 have video of themselves playing junior sport?
Maybe there’s an odd photo somewhere but video footage rarely existed.

Now it seems that junior sport is everywhere.

Jordan McDonald
December 7, 2022

Be careful what you wish for

Jordan McDonald
December 7, 2022
Be careful what you wish for

Over the last month, Elon Musk has sat upon the throne at Twitter the same way you’d expect a child might run the country as Prime Minister. While many users have condemned the platform to a seemingly inevitable death, I’m not sure people understand what we’d be losing.

Jordan McDonald
October 1, 2022

Social media versus Optus

Jordan McDonald
October 1, 2022
Social media versus Optus

It’s been a shocking news week for Optus and the social media pile-on has been brutal.
What is everyone saying?

Jordan McDonald
July 13, 2022
Social Media

TikTok formula lures advertisers

Jordan McDonald
July 13, 2022
Social Media
TikTok formula lures advertisers

Many Australian businesses now spend more than half their advertising budget on social media to reach new audiences. But is it being spent in the right places? TikTok has shown why it believes it’s the most valuable social media platform for brands.

Tagged: TikTok, Social Media, Advertising, Brands, Business

Jordan McDonald
June 8, 2022

When does negative media coverage really matter?

Jordan McDonald
June 8, 2022
When does negative media coverage really matter?

The nature of business means that most organisations will eventually feature in media coverage that isn’t positive. But how do you know when negative media coverage really matters?

Jordan McDonald
April 28, 2022

Lessons on performing with connection, clarity and simplicity

Jordan McDonald
April 28, 2022
Lessons on performing with connection, clarity and simplicity

That’s easy to say but tough to do when you’re a politician facing a media pack. Performance expert Ainsley Pavey writes about interview tips.

Jordan McDonald
April 21, 2022

The power of short, sharp language

Jordan McDonald
April 21, 2022
The power of short, sharp language

A few words here and there are becoming valuable in a time of fierce competition for attention. “Marriage equality” was a far more potent term than “same-sex marriage” for those demanding legal reform. Michael Crutcher looks at the importance of language.

Jordan McDonald
April 19, 2022

A new battleground this federal election

Jordan McDonald
April 19, 2022
A new battleground this federal election

Jordan McDonald looks at the big question for political parties - how do you reach voters who rarely use traditional media?

Jordan McDonald
January 27, 2022

TV fights on against newcomers

Jordan McDonald
January 27, 2022
TV fights on against newcomers

We know it’s been a crazy two years in general but has that changed our media consumption habits?

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