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The weather bureau created a stir with its new website, providing one of the best live crisis communications exercises in years.
Are Australians in a long-term relationship with the Matildas or is it a short-lived fling?
The coverage of junior sport has been transformed in the digital era.
Does anyone over the age of 30 have video of themselves playing junior sport?
Maybe there’s an odd photo somewhere but video footage rarely existed.
Now it seems that junior sport is everywhere.
Over the last month, Elon Musk has sat upon the throne at Twitter the same way you’d expect a child might run the country as Prime Minister. While many users have condemned the platform to a seemingly inevitable death, I’m not sure people understand what we’d be losing.
It’s been a shocking news week for Optus and the social media pile-on has been brutal.
What is everyone saying?
Many Australian businesses now spend more than half their advertising budget on social media to reach new audiences. But is it being spent in the right places? TikTok has shown why it believes it’s the most valuable social media platform for brands.
The nature of business means that most organisations will eventually feature in media coverage that isn’t positive. But how do you know when negative media coverage really matters?
That’s easy to say but tough to do when you’re a politician facing a media pack. Performance expert Ainsley Pavey writes about interview tips.
A few words here and there are becoming valuable in a time of fierce competition for attention. “Marriage equality” was a far more potent term than “same-sex marriage” for those demanding legal reform. Michael Crutcher looks at the importance of language.
Jordan McDonald looks at the big question for political parties - how do you reach voters who rarely use traditional media?
