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The 55 Story
What We Do
The 55 Team
Who We Work With
Clients
Our Values
Insights
Blog
SOURCED Podcast
Get in touch
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Matildas: Love story or passing affair?
Aug 30, 2023
Matildas: Love story or passing affair?
Aug 30, 2023

Are Australians in a long-term relationship with the Matildas or is it a short-lived fling?

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Aug 30, 2023
What a school footy carnival taught us about audiences
Jul 26, 2023
What a school footy carnival taught us about audiences
Jul 26, 2023

The coverage of junior sport has been transformed in the digital era.

Does anyone over the age of 30 have video of themselves playing junior sport?
Maybe there’s an odd photo somewhere but video footage rarely existed.

Now it seems that junior sport is everywhere.

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Jul 26, 2023
Be careful what you wish for
Dec 7, 2022
Be careful what you wish for
Dec 7, 2022

Over the last month, Elon Musk has sat upon the throne at Twitter the same way you’d expect a child might run the country as Prime Minister. While many users have condemned the platform to a seemingly inevitable death, I’m not sure people understand what we’d be losing.

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Dec 7, 2022
Social media versus Optus
Oct 1, 2022
Social media versus Optus
Oct 1, 2022

It’s been a shocking news week for Optus and the social media pile-on has been brutal.
What is everyone saying?

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Oct 1, 2022
TikTok formula lures advertisers
Jul 13, 2022
TikTok formula lures advertisers
Jul 13, 2022

Many Australian businesses now spend more than half their advertising budget on social media to reach new audiences. But is it being spent in the right places? TikTok has shown why it believes it’s the most valuable social media platform for brands.

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Jul 13, 2022
When does negative media coverage really matter?
Jun 8, 2022
When does negative media coverage really matter?
Jun 8, 2022

The nature of business means that most organisations will eventually feature in media coverage that isn’t positive. But how do you know when negative media coverage really matters?

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Jun 8, 2022
Lessons on performing with connection, clarity and simplicity
Apr 28, 2022
Lessons on performing with connection, clarity and simplicity
Apr 28, 2022

That’s easy to say but tough to do when you’re a politician facing a media pack. Performance expert Ainsley Pavey writes about interview tips.

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Apr 28, 2022
The power of short, sharp language
Apr 21, 2022
The power of short, sharp language
Apr 21, 2022

A few words here and there are becoming valuable in a time of fierce competition for attention. “Marriage equality” was a far more potent term than “same-sex marriage” for those demanding legal reform. Michael Crutcher looks at the importance of language.

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Apr 21, 2022
A new battleground this federal election
Apr 19, 2022
A new battleground this federal election
Apr 19, 2022

Jordan McDonald looks at the big question for political parties - how do you reach voters who rarely use traditional media?

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Apr 19, 2022
TV fights on against newcomers
Jan 27, 2022
TV fights on against newcomers
Jan 27, 2022

We know it’s been a crazy two years in general but has that changed our media consumption habits?

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Jan 27, 2022

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