What’s in a name? The Staples Centre to become Crypto.com, how do audiences react to change? And do the biggest social media creators owe it all to one platform?

Sport is driving the news as the world tunes out of the daily Covid cycle. And content for kids looks to be the next big move for streaming platforms.

Facebook is struggling to keep younger users - so where are young Australians going on social media? Plus, newsrooms try to place nice and why should you know more about the meta verse.

On this ‘Week In Review’ episode, the theme of the week is ‘you can’t force-feed audiences’. US TV networks post-Trump have seen huge viewership declines, Trump announced the launch of his own social media platform, and the Bachelorette delivers disappointing ratings - could it be the end of the tv show format?

Why the government is vaccinating people at Bunnings; the genius in the media strategy for the Dolphins’ NRL bid; and why political advertisers have to change their ways.

What’s the story with Facebook - all-powerful or in decline? Plus the rise of the one-source story and the TV show taking over.

Kicking off our second weekly Sourced podcast episode, we look at some Facebook secrets, when an interview goes bad and why people are starting to switch off to serious stories.

The Brisbane Broncos, Lions and Heat connect with audiences of millions, particularly through their social media channels. We asked members of their communications teams into our 55 comms offices to discuss their approach to audience engagement in good times and in bad.

Our new weekly Sourced podcast episodes picks the highlights out of the week in mainstream and social media. This week: Twitter vs journos; the Biden “clanger”; the NFL ‘gamifies” its television coverage and two trends to watch for social media in 2022.

Sports journalists are engaging with audiences in a way unthinkable not so long ago. So how has sports reporting changed? Three of Brisbane’s best sports reporters talk about their changing craft.

What drives Brisbane’s breakfast radio? Why are our shows different to down south? What are the most interesting factors about the behaviour of radio audiences? We asked three voices you will know to join us at our 55 comms offices to discuss breakfast radio. Guests: Neil Breen, Loretta Ryan, David ‘Luttsy’ Lutteral.

Deborah Riley makes the unbelievable believable. Deb talks about how she has engaged audiences on stage and screen in a career that has included four Emmy Awards for her role as Game of Thrones production designer.

Paul White has communicated with plenty of audiences over his diverse career - as a country cop, a rugby league player-coach, a resources industry leader and then as CEO of the Brisbane Broncos for a decade. Paul gives his insights into communication.